Tips and Tricks

The Meaning of Colors: Yellow

Discover why you should use the yellow color for your logo. Colors have meanings. Consequently, what is associated with yellow? The symbolism of the colors is not to be neglected!
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Yellow: Color of Joy

Yellow is a primary color, which means that it is a color that cannot be created by other colors. It is also a warm color like red and orange. Its complementary color is purple. Yellow is a color that catches people’s attention. It is for this reason that many road signs use this color or New York’s taxis are yellow. This color is often associated with wealth, glory, and gold but also with greed and traitors. It is also used often by food businesses. We also find yellow in the environment, whether it is for food like apples, bananas, lemons, wheat or corn, or has a representation of the sun. Otherwise, yellow is considered a happy color.

Different shades of yellow to use during your logo creation process

Tip : Emphasize the presence of yellow in a logo by using other colors like red, blue or black.
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Banana Hex : #d1b606
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Blond Hex : #e2bd74
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Buttercup Hex : #f6dc12
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Canary Hex : #e7f00d
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Lemon Hex : #f7ff3c
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Mustard Hex : #ffdb58

Colors that harmonize well with yellow

Logos that use the yellow color

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The Yellow Color and History

Yellow has been used for a very long time. It was easy to produce this color with minerals or plants. It was frequently used during antiquity too. During the Middle Ages, yellow was used for two different purposes in painting. First, more gold yellows were used for the saints’ halos or to represent someone’s wealth or power. On the other side, dull yellows were used to represent sins. It is why Judas was often painted wearing yellow then since he betrays Jesus Christ for money. Yellow becomes more popular in the arts during the modern era. We can give as an example the use of yellow in Klimt’s painting The Kiss and Vincent Van Gogh’s The Starry Night.

The Yellow Color and Flags

To start with, yellow is called gold when it is used for national flags. However, yellow is the less used primary color for flags. This color is often used to represent a country’s prosperity. In the case of Brazil, for example, yellow was first used to represent the empress Marie-Leopoldine of Austria’s family. Since Brazil is now a republic, this color is today associated with the great natural resources of the country like gold. Yellow is also present on the national flags of many countries like Germany, Belgium, Jamaica, Sweden, Ukraine, Togo, and even the Vatican.

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