You know that your logo is the basis of your brand image. Your logo must be able to represent your company and its values at a glance. Is that still the case? Is your logo up to date or is it a dusty archaeological artifact? You may be tempted to redesign your brand and therefore your logo, but is it necessary? Here are 5 reasons why your logo needs an urgent rebrand!
You've probably heard of the Canadian company Cirque du Soleil, whether you've been to one of their many shows or not. This circus show with its huge yellow and blue big top has been around the world several times thanks to its many fabulous acts which are greatly appreciated by the public. Can you think of this entertainment company’s logo? As you may have pictured in your head, Cirque du Soleil has a sun as its logo which has evolved over the years.
How did Apple come up with their name when this word is the name of a fruit? Of course, when we say Apple today, it doesn’t take long to know that it is in reference to the American technology company. The name of your business is equally important for marketing as your logo is. This is part of the foundation of your company that can help you excel. That is why it is important to take the time to find the perfect name for your business so that it can accurately represent you anywhere you go.
Dior, Chanel, Yves St. Laurent, Louis Vuitton, these luxury French brands do not need an introduction. No matter where in the world, these names bring to mind an image of expertise that has survived decades. Do you work in an aesthetic or artistic field? What can you do to make your logo exude the same refinement present in French luxury brands? What makes it so easy for these fashion companies to stand out?
Once upon a time, there was a man who persevered with lots of imagination and provided wonderful stories to generations. You may know this man as Walt Disney. You probably also know the timeless logo, which is an inspiration of the castle in Sleeping Beauty or Cinderella. You may also know the distinct font used for Disney’s brand image. But did you know that the logo you have in mind was not used by Mr. Disney? Let's take a moment to discover the history of the logos used by the Disney company so that you can get inspired when creating your own logo!
You probably know New Zealand for its mountains that have served as a backdrop for the Lord of the Rings movies, kiwis or because it is next to Australia. As a result, there seems to have been a rivalry between these two countries for several decades now. New Zealand also seems to be forgotten on world maps, unfortunately. Today, we are going to tackle the saga around the New Zealand flag. This will be proof that it is important to have a unique image to avoid embarrassing situations and to be easily recognized.
We sometimes forget that YouTube is one of the most visited sites along with Google and Facebook. This video hosting site has surpassed all its competitors over the years. With nearly 2 billion users a month, it only makes sense to create your own channel, whether or not you're an expert. Once you have found your theme and audience, do not forget to create a great logo to go with it. Here are our tips and some examples to inspire the creation of your YouTube channel logo.
The McDonald's fast food chain does not really need an introduction. Located in most countries around the world, the big yellow M is a symbol of global Americanization, at least since the end of the Second World War. You've probably tasted one of their Big Macs or salty fries; however, have you ever taken a few seconds to ask yourself how this famous logo entered into the world?