People often say that for a business to prosper for many years, it must reinvent itself and follow different trends. These words hold true in the 21st century where everything is changing at the blink of an eye. Well-being and health are trending right now; therefore, you should make it a priority be fit and eat well, and of course, show everyone on social media like Instagram. Which makes it a little unusual that a Coca Cola Campaign did well in recent years. Let's examine the Share a Coke campaign so that we can get inspired!
After hosting two major world events, the FIFA World Cup in 2014 and the Summer Olympics in 2016, Brazil has made its mark on the world stage. Brazil, the largest country in South America, has had an unusual history stemming from its past with Portugal. With that being said, it is not only Brazil’s history that is unique, but also its flag. Have you noticed all the details on the Brazilian flag? Let's take a closer look.
Of course, when you're a small business, creating a logo is a big step! It may seem beyond your skillset if you do not know much about graphics. Before you start designing your logo, it is important to analyze your needs. How will you make use of your logo? There are several types of logos and each one has connotations, advantages and disadvantages. Each of these logos are suitable for different companies and their needs. Once you are familiar with these 5 types of logos, you can then start creating yours in a more informed way.
Even well-known companies with huge marketing departments are not immune to big branding mistakes. In fact, when they decide to change their image, these companies often spend an extraordinary amount of money and time doing multiple tests with different groups. So what could go wrong then? It happens that the final result does not meet the clients' expectations at all. Consider that people, in general, are hesitant to change and may find a certain comfort in the brands they know. Here are three logo rebranding stories that went wrong.
There are not only unsuccessful logo and brand redesigns but successful ones as well. In the past, many businesses, with their big marketing teams or not, have been able to distinguish themselves by updating their outdated or ordinary logo. As mentioned in our article 3 Rebrand Stories that Did Not End Well, people are often reluctant to change and find a certain comfort in the brands they know. What can we do so that our customers like our new image? Here are 3 rebrand stories that went well. We suggest you study them carefully if you want to update your brand this year.
It will the East versus the West, the timeless versus the eclectic. On February 3rd, two metropolises will compete for the title of 53rd Super Bowl Champion. On one end of the field, we have the Los Angeles Rams, back in the Californian city after several years in St. Louis. On the other, we have the New England Patriots who do not seem to get tired of going after a championship win. These two NFL teams do not have much in common, let alone the history of their logos. Let's take a closer look.
Have you noticed that Dunkin Donuts redesigned his well-known logo last year? Is your logo not that up to date and needs to be refreshed? To help you do the redesign of your logo, here are five recommend trends to follow in 2019.
Have you ever noticed while watching the Olympic Games for instance that purple is not on any national flag? This is rather strange since this tint is one of the six main colors the human eye can see. Purple, also called violet or mauve, has a very unusual story; indeed, it was reserved exclusively to powerful and rich men and women until very recently.