JPEG, PNG, PDF, SVG... There seems to be several different image formats on the web, and you may not know which one to use and why. Has anyone ever asked you to give them a transparent logo for a project? In case you were wondering, it is not a logo that you can see through. It is a logo with an invisible background. Today, we explain what a transparent logo is and why you need one!
Trends are constantly changing. To adapt, several companies redesigned their logos in the past year, and mostly likely others will follow suit in 2020. Does your logo look outdated or is it a prisoner of a specific era? Are you looking for inspiration to create a great first logo? Let's see what the new year may hold in logo trends.
You probably know that colors carry messages. So, it's important to choose the right color for your logo or creation when you're designing it. Every year, Pantone, the American color company, looks at what the new trendy color should be. Their unveiling, which takes place in December, is often eagerly awaited by graphic designers and fashion designers. Let's take a closer look at what Pantone’s color of 2020 is and how you can use it for your logo.
Throughout the twentieth century, many companies established reputations and a level of customer loyalty that still endures to this day. So how did they do it? They may not have been using the same terminology, but successful branding certainly played a part, and you only need to think of some of the world’s most recognizable logos to see it.
2019 was a year full of new products and redesigns. Recently, there has been several logos redesigned to a simpler version. We saw this with MasterCard, Starbucks and Cirque du Soleil. Other companies felt it was time to update their logo after using the same image for several years. In short, whatever the reason, here is a summary of some 2019 logo redesigns–whether a success or not.
The year is coming to an end and in 2020 we will have the chance to watch the Summer Olympics in Tokyo. It will be the second time that the capital of Japan has hosted this important event which brings together athletes from all over the world. Over the years, we have seen several striking logos, some good and not so good. Let's take a closer look at what the current logo of the 2020 games means and the story of its creation.
Manchester United, New York Yankees and Team Liquid: whether it's e-sports or conventional sports, sports teams need to have a strong brand image to send the right message to their fans. In addition to giving you credibility as an organization, it also gives you notoriety because your logo helps create your community. But where do you start when creating a logo for your team?
For hundreds of years, short sentences have been used to represent a family or a company. Today, even countries have their own official motto. So, what are you waiting for? Create one for your business. Your slogan, like your logo, is an important part of your brand image. It should represent you, even when your logo is missing. If you've managed to find your company name, you'll be able to find the right slogan for your business. The following are different ways to create your slogan.