Tips & tricks for your website

Have you noticed that Dunkin Donuts redesigned his well-known logo last year? Is your logo not that up to date and needs to be refreshed? To help you do the redesign of your logo, here are five recommend trends to follow in 2019.

Have you ever noticed while watching the Olympic Games for instance that purple is not on any national flag? This is rather strange since this tint is one of the six main colors the human eye can see. Purple, also called violet or mauve, has a very unusual story; indeed, it was reserved exclusively to powerful and rich men and women until very recently.

You might have some friends working in design or in advertising that seem to be eagerly waiting for December to come. Are they looking at their mobile phones or laptops more often than usual during the first week of the month? Contrary to what you can think, it is not Christmas that make them feel this way, at least not entirely. Indeed, most of them are simply waiting for Pantone to unveil its color for the next year. Although it could seem banal for most of us, this unveiling helps creators all over the world.

What have in common Esso, Bell, Prince Albert Tobacco, Jell-O, Coca-Cola, and Kodak? These are all businesses that have used in the past the symbol of Santa Claus for their ads. Although it is now quite common to see our beloved old man being used as a marketing tool during the holiday season, he has been selected to help to sell products for more than 100 years!

1998

As a graduation project of Stanford University, Larry Page and Sergey Brin created Google after two years of research. The first official logo is created in GIMP and uses the Baskerville Bold font. Although the logo would certainly not have won a prize for its design at the time, we can already recognize some principles of the current logo already in place, including the use of colors.

Even though the digital world takes up a big part of our marketing efforts, we must not forget about the power connecting with people in person: networking, handshakes, and business cards. It’s a good idea to have business cards on you at all times. Just like a good first impression, a well-done business card keeps a positive recollection. With a little creativity, you can create an original business card that will stand out. Take some inspiration from these 4 examples to create your own original business card.

Did you create a new stunning logo? Perfect! Now, it is time to share it everywhere! Create pages for your business on social networks and present your new masterpiece! Social media is ideal to promote your business and establish a community with your users. To succeed in your social media marketing strategy, it's important to build a strong brand across all your communication channels. Here are six tips to strengthen your brand on social networks!

Even the best photos need a little editing to be perfect. A little color correcting, a bit of cropping, and you got yourself a gorgeous picture! Obviously, to edit photos, everyone knows about Adobe Photoshop, which is one of the most advanced and popular software in the world. However, this is certainly not the only one there is. Henceforth, it is no longer necessary to have extensive knowledge of a complex software to edit photos like a pro. There are several mobile or web applications that can give you the same results at a fraction of the cost or even for free.