Tips and Tricks

The Meaning of Colors: Purple

Discover why you should use the purple color for your logo. Colors have meanings. Consequently, what is associated with purple? The symbolism of the colors is not to be neglected!
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Purple: The Color of Spirituality

Purple is a secondary color made by mixing red and blue. It is also a cold color that has soothing virtues. Since it was very expensive to produce purple dye or paint, it was only restricted to kings, popes, and emperors for a long time. It is then a very interesting color if your business is looking to offer luxury services or products. It is not a very used color for sports team or business logos. When it is the case, purple is often used with its complementary color, yellow, which is also another color that is related to power and royalty. Otherwise, purple is a color associated with mysteries, dreams, and spirituality too. It also represents femininity and softness.

Different shades of purple to use during your logo creation process

Tip : A touch of purple is sometimes what you need to give your logo a more sophisticated look.
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Amethyst Hex : #884da7
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Eggplant Hex : #370028
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Indigo Hex : #4b0082
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Lavender Hex : #9683ec
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Lilac Hex : #b666d2
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Plum Hex : #811453

Colors that harmonize well with purple

Logos that use the purple color

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The Purple Color and History

For a long time, purple was only worn by powerful and rich people since purple dye was very expensive. Julius Caesar and Cleopatra did like a lot this color. During antiquity, purple dye was made almost exclusively in the city of Tyre. They then needed an astronomical quantity of shellfish to create pigment. It is during the 19th century that a scientific discovered how to create purple by mistake. In fact, he was looking for a remedy for malaria but he found how to create purple dye in a lot cheaper way instead. The purple paint then became more accessible and artists like Claude Monet enjoyed using it in his paintings.
Read our complete article on the unusual story of purple.

The Purple Color and Flags

As surprising as it may sound, there is currently no country with a national flag with purple on it. As we mentioned in the last paragraph, purple was then a very expensive color to produce. An official country flag with purple on it did, however, existed for a short period, which was the flag of the Second Spanish Republic. The lower red stripe was then replaced with a purple stripe that represented the kingdom of Leon and Catholicism. Besides, the metropolitan Tokyo area flag is purple.

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