According to statistics, blue is the most used color for business logos. Indeed, it is a popular color that is associated with values like reliability and trust. We want to remind you that you can use whatever colors during the creation of your logo; it is not mandatory to use blue.
You can use any type of logo during the creation process of your new business logo; however, we recommend choosing a type of logo that includes your business name. It will then be easier to recognize your business and have a strong brand image.
Whether it is a wordmark or combination mark logo, it is essential to choose the right font for your logo since it needs to represent your brand. Regarding serif and sans serif fonts, what do you want to put forward? Most of the time, serif fonts are considered more serious or traditional. On the contrary, sans serif fonts are considered more modern and accessible. Do not be afraid to try many different fonts during the creation of your business logo.
Browse hundreds of different professional-looking logo designs adapted to your specific field of activities.