Tips and Tricks

The Meaning of Colors: Red

Discover why you should use the red color for your logo. Colors have meanings. Consequently, what is associated with red? The symbolism of the colors is not to be neglected!
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Red: The Color of Passion

Red is a primary color, which means that it is a color that cannot be created by other colors. It is also considered as a warm color like orange and yellow. Red is used a lot, whether it is for sports team logos, business logos or national flags. It is also one of the most loved colors. Red has the characteristic to catch people’s attention easily. It is why many road signs use this color. Orange, pink, brown, and purple can be created by mixing red with another color. Its position on the chromatic circle tells us that green is its complementary color. Red is also associated with strong feelings. This color is related to desire, as well as anger and embarrassment. The red rose is given to people we want to seduce or love. Red is also used to tell a danger or to represent hell.

Different shades of red to use during your logo creation process

There are many red shades, some more orange and some more purple. Among the best known, there are
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Amaranth Hex : #91283B
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English Hex : #F7240B
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Burgundy Hex : #91283B
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Cardinal Hex : #B82010
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Cherry Hex : #D20D45
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Carmine Hex : #960017

Colors that harmonize well with red

Logos that use the red color

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The Red Color and History

Red is one of the first colors to be used by mankind. Indeed, it is possible to find red drawings in Paleolithic caves. This color was used extensively during antiquity and the Middle Ages since it was easy to produce. Jesus Christ was also presented with red clothes. It was then a symbol of royalty and power.

The Red Color and Flags

Red is the most used color for flags in Asia, Europe, and America. For example, China, Japan, France, Spain, Switzerland, Canada, the United States, Chile, and Peru decided to use red in their flags. This color is often associated with wars, blood, and sacrifices, as well as courage and bravery. It was also easier to see red flags on battlefields and it was an inexpensive color to produce. Otherwise, this color was also used to represent Great Britain or communism.

Know more about other colors

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