Tips and Tricks

The Meaning of Colors: Orange

As it is the case for your logo, colors have meanings. It is then important to choose the best colors when you create your branding. What would you like that your potential customers feel when they see your logo? The symbolism of the colors is not to be neglected!
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Orange: The Color of Entertainment

Orange is a secondary color. This means that it can be created by mixing two primary colors. It is also considered as a warm color. Orange is not a very present color for business logos or national flags but a few food companies use it. This color is not very liked either, whether it is by men or women. Some say that it is difficult to use it with other colors. On the other hand, it is possible to find foods that are orange like the fruit that has the same name, the carrot, as well as squashes like pumpkins, cantaloupes, and butternut squashes. Orange is related to the fall when the green leaves change for orange. Its complementary color is blue. In Asia, and more specifically among Buddhists and Hindus, orange is the color of purity and renouncement. It is for this reason that monks of these religions often wear this color. Read our complete article on how to use orange.

Different shades of orange to use during your logo creation process

Tip: A touch of orange is sometimes what a logo needs to be more dynamic.
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Tangerine Hex : #ff7f00
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Apricot Hex : #e67e30
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Burnt orange Hex : #cc5500
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Red-orange Hex : #ff4500
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Salmon Hex : #f88e55
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Coral Hex : #e73e01

Colors that harmonize well with orange

Logos that use the orange color

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The Orange Color and History

Did you know that the use of the orange word is recent? Indeed, before the 14th century, people did consider orange as a shade of brown, red or yellow. It was not until the arrival of the fruit that the word was introduced and used. Red-haired people were, however, seen as untrustworthy during the Middle Ages since Judas was often represented as having red hair. Finally, orange is associated with the Orange royal family and consequently with the Netherlands. This important family became Protestants with time and orange has been used many times to represent this religion.

The Orange Color and Flags

As mentioned above, orange is not very used for national flags. This is because it is less noticeable than red and because it is a secondary color. Most of the time, secondary colors are harder and more expensive to produce. Among the countries that use orange in their national flag, there is India, Bhutan, Ireland, and Ivory Coast. In the case of Ireland, the orange color represents Protestantism and the green color represents Catholicism.

Know more about other colors

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