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The Meaning of Colors: White

Discover why you should use the white color for your logo. Colors have meanings. Consequently, what is associated with white? The symbolism of the colors is not to be neglected!
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White: Color of Purity

White is technically not a color according to some. It is, however, used a lot, especially to represent light or transparency. The word would come from Germanic languages and it meant spotless or bright. It is no coincidence that white is now associated with purity, cleanliness, and perfection. Its opposite color is black and they are used a lot together. Besides, an overuse of white in a logo can give a feeling of emptiness as something was missing. It is, however, the traditional color for backgrounds and supports. Otherwise, white is related to virginity, innocence, and wisdom but also goodness. It is not uncommon that this color is used to represent heaven or divinities. In some Asian countries, white is the color of grief, while it is also associated with peace across the globe. Finally, this color is related to wintertime because of the snow.

Different shades of white to use during your logo creation process

Tip : It is recommended to have a black and white version of your logo.
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Alabaster Hex : #fefefe
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Clay Hex : #efefef
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Off-white Hex : #fefee2
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Ivory Hex : #fffff0
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Lunar Hex : #f4fefe
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Troyes Hex : #fefdf0

Logos that use the white color

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The White Color and History

As you might already know, Greek and Roman statues were made from marble. What you might not know is that most of them were painted but with time, plaint disappeared. During the Renaissance, artists started to use marble to make white sculptures since they thought it was how they did during the antiquity era. Besides, Egyptians did like white because it was a color associated with dawn and festivities.

The White Color and Flags

White is, after red and blue, the third most used color on national flags. It has different meanings too. It can represent peace, purity, religion or harmony, for example. The two white stripes added to one larger black stripe on Botswana’s flag are related to harmony between people and the zebra, their national symbol. On the Icelandic flag, white is associated with snow and winter, while on the Irish flag, it is associated with peace.

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