Tips and Tricks

The Meaning of Colors: Blue

Discover why you should use the blue color for your logo. Colors have meanings. Consequently, what is associated with blue? The symbolism of the colors is not to be neglected!
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Blue: The Most Popular Color

Blue is a primary color, which means that it is a color that cannot be created by other colors. It is also a cold color that has soothing virtues. Although being the color of the sea and the sky, it is the most used color for business logos. It is a nuance that can be both refreshing and calming. It has also been restricted to kings and gods for a long time in many civilizations across the globe; however, it is now available to all like blue jeans. Blue is a color associated with trust but also with melancholia.

Different shades of blue to use during your logo creation process

Tip : Since the blue color is used a lot, try to stand out by adding other more dynamic nuances.
Color copied !
Azure Hex : #007fff
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Sky Hex : #007cb0
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Denim Hex : #1560bd
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Navy Hex : #000080
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Teal Hex : #008080
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Sapphire Hex : #0131b4

Colors that harmonize well with blue

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The Blue Color and History

The term “blue” has come late in history since it was considered as a shade of white, black or green. It was the Egyptians who found a way to create blue paint. Blue was used during the antiquity era but less than red. The Greeks also considered the color of the sky and the color of the sea to be two different colors. During the Middle Ages, blue was used more, especially in painting with the Virgen Mary. It also became the official color of the French kings in the 12th century. Indeed, blue is still a color associated with France and its sports team today. At the beginning of the 18th century, people found other ways to produce blue dyes and nuances like cobalt and Prussian blue.

The Blue Color and Flags

Blue is the second most used color on flags (red is first). Most of the countries of Oceania use this color on their flag too. It is often chosen because it represents water and the sea, which are important elements of coastal countries or islands. Otherwise, this color can also represent the sky, truth, and peace. On the Brazilian flag, the blue part represents the sky when the country became a republic. It is no accident that the United Nations and the European Union choose this color for their respective flags. In fact, blue, as it is the case with white, is related to peace.

Know more about other colors

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