Whether it's your company's first logo or a redesign, no one is immune to a mistake. Over time, several multinational companies have revealed logos that have not been a success, despite large sums of money invested and large marketing teams. So, what can you do to avoid this same fate? Here are 6 mistakes to avoid when creating a company logo.
When you launched your business or your first products, you may have taken the time to define your brand image. A brand image is much more than a logo as it includes a color palette, fonts, image type, style, etc. This creates the visual universe of your business.
Therefore, not using your brand components when creating your company logo would be a major mistake. It is essential that the different visuals look the same so that your brand can be consistent and easily recognized. In this regard, you only have to think of the Starbucks brand. Whether it's the establishment, the takeaway products, or the different boxes or containers, you will find the components of their brand image everywhere.
It's wrong to think that your potential customers will automatically like your new logo if they already like your business or products. To put the odds on your side when creating your emblem or during a redesign, remember to keep in mind your target clientele. You need to know who your logo is for. The more specific you are, the more likely you are to create a logo that will be loved by your customers.
So, if you're making a logo that speaks to everyone, chances are it won't be memorable. Take the time to define your target audience, then find out what they like or their concerns. For example, in recent years, many companies like Burger King have opted for a retro touch when redesigning. The reason is simple: they wanted to target the younger generations who are fond of TV series like Stranger Things.
Next, one of the most common mistakes regarding company logos is not taking the time to define your needs and what you desire. Some people think that a graphic designer will magically know what you want. Some people also adopt current trends without consideration. This becomes problematic if you want a logo that will last several years.
Let's start at the beginning. There are certainly logos of other companies that you like or think are a success. Ask yourself what type of logo would best suit your needs. What do you want to stand out, an icon or the name of the company? Do you prefer warm or cool colors? It is not necessary to choose everything from the beginning, but by having a few ideas, you will facilitate the creative process.
Your logo is one of your company's most important ambassadors. At a glance, we must be able to get an idea of what you offer or your values. You may have the most beautiful logo in the world, but if it's not representative, you will miss the point. We must not forget that a good logo must be memorable, flexible, simple, timeless and distinctive.
Here is a simple exercise to do. When creating early versions of your logo, consider whether a competitor could have the same logo. If the answer is yes, it shows that your sketch is not representative enough. You can use colors, fonts, and a layout of different components to show the values of your company.
Every day, thousands of logos are created with FreeLogoDesign. Among the most common mistakes is using too many different components, be it icons, colors, text, etc. There are several reasons why you should avoid using too many different visual elements when creating your logo.
First, one of the important trends in recent years regarding logos and design in general is simplicity and minimalism. Therefore, a logo with too many components will look outdated or amateur. Secondly, nowadays, it is important to have a logo that is flexible. With this flexibility, you will be able use your emblem anywhere, whether on your employees' uniforms, business cards or your website. The more components you have, the more difficult it will be to use your logo on all media optimally.
Once you have your company logo in hand, wait before introducing it to the world. It is wise to test your creation with your friends or family or with test groups if you have the chance. By having their feedback, you will be able to rectify any issue. As we mentioned above, just because you love your new logo doesn't mean your target audience will feel the same.
There are different ways to do this, but the one that Mozilla Firefox used seems to be one of the most adequate. This company informed their community that they were working on a new logo. Then, they presented sketches throughout the creative process to find out what the community thought. By doing this, Mozilla Firefox was transparent and increased their chances of success.
In conclusion, your company logo remains one of the most important components of your brand. Therefore, take the time to define your needs and your target audience, then focus on a look that is both simple and representative. After that, don't worry. If your needs or business change over time, you can always refresh your brand by doing a redesign. Enjoy creating!