All types of businesses need a logo, whether it's a small local company or a multinational company. Sometimes however, despite the budget, the logo does not live up to expectations. So, how do you make a logo so that it is a success? In this article, we give you the steps to create a logo that will be loved by your customers.
Before you start sketching your logo, it is highly recommended that you take the time to analyze your business and products. The reason is simple, you want to create a logo that will represent and convey a specific message. Answer the questions, what are your strengths and values; How do you stand out from the competition. If necessary, make a list of keywords that describe your business well.
But why take the time to analyze your business when creating your logo? This will save you from creating a beautiful logo that doesn't go with what you offer. The best example of this is the logo of the oil company BP. They created a logo that resembled a flower and used a color palette that included yellow and green. Let's just say that this logo would have worked better for a company offering eco-friendly products and not oil, especially after a catastrophic spill.
Then, it's time to analyze your target audience. First, you need a target clientele if you want to create a logo that will be liked by this group of people. Answer the questions, who exactly are your products for; Who needs your services. This is an important step when creating your business or new products. Once you've targeted a group of people, find out what they like and their needs. This will let you know if you need to create a logo that is rather generic or has a very precise look. Obviously, it is possible to have different target audiences.
Let's say you're a company that wants to offer training to women entrepreneurs. As they are professionals, your logo must show your credibility and seriousness. Using a serif font here can help. Then, instead of opting for pink, you could choose a color palette that has purple as it is a color associated with royalty and power.
Trends regarding logos are important, to some extent. Therefore, take the time to learn about what is fashionable and what is not. This could save you from some missteps. Look at the latest redesigns and get inspired by some of the aspects of these redesigns. This could be the use of certain shapes, fonts, color palette, etc. However, it's important to remember that since trends in logo design often change, you shouldn't blindly follow fads.
So what are the logo trends in 2022? First, the most important trend in recent years has been simplicity and minimalism. Don't overload your logo with unnecessary details. Creating a simple logo can help you use it everywhere easily, whether on print or web. Also, the use of geometric shapes, color gradients with 3D effects and letter layouts remain strong trends this year.
Now that you have an idea of your target audience and the latest trends, it's time to create! Choose a relevant logo type, color palette, and perfect font, and then start experimenting. Remember that every element of your brand image must be in harmony with your company's values. If necessary, you can use FreeLogoDesign's logo maker. Everyday, thousands of logos are created using our tool!
What are the features to keep in mind if you want to create a good logo? Your logo should be recognizable, flexible, simple, timeless and unique. Recognizable so that it can easily be associated with your business. Flexible so that you can use it anywhere. Simple because overloaded logos are not in fashion. Timeless so you don't have to do redesigns every year. Unique as it is your logo and not that of another company.
When you finally have a promising logo in hand, it's time to test it out. Do not reveal it right away. To increase the chances that your customers will like it, start by showing it to those around you like your friends and colleagues to get their feedback. Return to the drawing board to make adjustments as needed.
Next, find a group of people who represent your target audience well, and then show them your logo. Do you have ambassadors or customers who are very involved in sharing your brand? Do you know any relevant groups on social media? Ask them what they think, and how they feel when they see your emblem. Keep in mind that change can always be scary. It may take a little time for your customers to get used to your new emblem, hence the importance of doing several test to put the odds on your side.
In conclusion, if you want your customers to like your logo, it is important to know what they like and have an idea of current trends. One company that has been very successful in redesigning their logo is Mozilla Firefox. This web browser announced in advance that they were working on a redesign and asked for feedback from their huge audience. The Mozilla Firefox logo is certainly a good example of a simple and effective logo!