6 Characteristics of a Great Logo

1. Memorable / Recognizable

Your logo identifies you and your business, so naturally, it must be easily recognizable if you want your users to remember you. The message you want to pass should be clear and the represented elements, distinct, if you wish to have the greatest impact possible. It must also embody the values of the company. Therefore, it is critical not to copy an existing logo. Use the values and strengths of your business and products to inspire yourself during the creation process.

2. Flexible

A logo must be able to fit and be legible on all supports. Whether on the web or in print, on a white or dark background, very small on a professional card, or very large on a billboard, your logo should look the same everywhere. Also, make sure you have a vector version of your logo (rest assured! FreeLogoDesign provides you with a vector version in the high-resolution package, currently on sale for $39). Vector files allow you to use your logo whatever the size without losing any quality. In other words, your logo will not become blurry.

.

3. Colorful

Your logo must be as effective in black and white as in color, since it could be used on all surfaces! If you don’t know in which context it will be used, make sure it looks as good in black or white as it does in color. A good way to ensure this is to first create your logo in black and white, and then proceed to add one or two significant colors. Did you know that colors have meaning? Indeed, it would be important to choose a color that fits your company's values.

4. Simple

Keep it simple! Don’t do too much with effects, not readable fonts, or weird icons: focus on the basics and opt for simple shapes, it will simplify the task. In addition, creating an uncomplicated logo ensures that it will be understandable in whichever format is it read on. Remember, you need to make people remember your business, therefore, your logo. It is also important to mention that one of today's most important logo trends is simplicity and minimalism. Over the last years, many businesses decided to simplify their logos.

5. Timeless

Defining branding is a big step in the process of creating a business and even if you create your logo for free with FreeLogoDesign, it can be expensive if you want to brand it, put it on promotional objects or create a website. Therefore, you don’t want to have to create a new logo every year. As much as it is important to follow the trends, you want to have a logo that ages well and that will look good through the years. One way to do it is to base your logo on your business's core values and products. It should not change often.

6. Distinctive

Despite everything, your logo should be unique: have fun and customize your logo as much as you want until you think it is perfect! Make sure it is easily distinguishable from competitors' logos. This will ensure you stand out from the competition and have a unique brand image. Here is a tip: do not start the logo creation process by playing with our logo maker. You should take the time to analyze your business, market, and target clientele. It should help you create the best logo for your business, according to its strengths and weaknesses.

Ready to create your free logo? Visit  FreeLogoDesign.org to start now!