Inspiration to Create a turquoise logo

Why use the color turquoise in your logo?

Turquoise gets its name from a gemstone that originated in Turkey. This cool-colored stone, prized since ancient times, was sought after in several civilizations, and it was often associated with protection. Its precise meaning varied according to culture: in Prussia, it was seen as protection against accidental death; in Greece, as a symbol of purity; in China and Turkey, as a protection against evil spirits; in India, as a symbol of protection and strength; in Russia, as a symbol of love. Over time, this symbolism has been transposed to the colour itself, which is now often perceived as a shade that promotes emotional balance and well-being. In reference to the spiritual life, turquoise is associated with the third eye chakra, which is the source of intuition and consciousness.

The perception we have of the color turquoise is also influenced by the other shades that make it up. Blue brings a sense of calm and is reminiscent of ocean water and the sky, green evokes renewal and balance, while yellow adds a touch of warmth and joy. This unique combination allows turquoise to easily be pared with a wide range of colors, offering many possibilities in graphic design.

Taking the time to think about the meaning of colors when creating your logo will help you have a brand image that gets the right message across!

A few tips for using the color turquoise when creating your logo

The color turquoise is used in various fields of activity. It can be found in the technology sector and among brands that rely on a high-end and elegant image. A logo with turquoise as the dominant colour inspires confidence while projecting an energetic and refined image. It is particularly suitable for companies that want to reassure their customers while maintaining a modern and energetic identity. Do you offer services related to health and well-being, or natural products? Incorporating turquoise into your logo can reinforce the image of a company that is calming and inspiring, while evoking freshness and vitality.

Depending on the values you want to reflect with your logo, you can combine the color turquoise with others.

• For sophisticated branding, combine it with neutral tones like white, black, or gray. For example, you could have a combination logo that has a turquoise symbol and your company name written in black, creating a stylish and professional contrast.
• For an energetic and warm visual identity, pair it with bright colors, such as yellow or pink. For example, you could build a brand guide in which the background is turquoise with yellow accents for buttons and interactive elements.
• For a logo that reflects calm and nature, opt for shades of blue or green. A gradient from turquoise to soft green could be used in a visual identity to evoke freshness and serenity.

Examples of companies using the color turquoise in their branding

Despite the many possibilities that turquoise offers, few large companies have adopted it as the main color in their logo, often preferring a light blue or a bolder green. Therefore, by integrating it into your brand image, you could stand out from your competitors and capture attention more easily. Get inspired by these four logos to create a unique one!

GoDaddy

This company has been able to create a place for itself, establishing itself as one of the most well-known web hosts on the market. Founded in 1997 as Jomax Technologies, GoDaddy rebranded several times before adopting its current logo in 2020. This redesign was intended to modernize its identity and reflect its role in an ever-changing technology industry. The addition of turquoise supports this positioning: the color evokes innovation, accessibility and reliability, key values for a company that supports millions of users in creating their online presence.

Siemens

Siemens, a German multinational technology company, has been using turquoise in its logo since 1991. Unlike other brands that associate it with energy, Siemens relies on this shade to inspire confidence and serenity. In its field, where reliability and precision are essential, turquoise brings a touch of modernity while reinforcing a reassuring brand image. Its unique choice of color also distinguishes it from more conventional technology logos that often favor the use of blue. This consistent use of turquoise for more than three decades is a testament to Siemens' desire to project a strong and timeless identity.

Pampers

Pampers combines vibrant turquoise and bright yellow in its logo to create a warm and reassuring brand image. Since the company specializes in baby and children's diapers and wipes, it must inspire confidence in parents who are looking for safety and softness for their child. Turquoise plays a key role here: it evokes cleanliness, freshness and well-being, while yellow adds a touch of vitality and comfort. Together, these colors convey Pampers' mission to provide comfort and quality care for toddlers, while building a strong emotional connection with families.

Tiffany & Co.

Tiffany & Co. put turquoise at the heart of its visual identity, even working with Pantone to create a unique color for the company in 1998, Tiffany Blue®. Combined with a serif font, this color represents the refinement and sophistication of Tiffany & Co.'s jewelry. This shade has been used since the beginning of the company and was chosen by the founder, Charles Lewis Tiffany. The reason for choosing turquoise is unknown, but it is believed that turquoise was selected because of its popularity in the jewelry world in the 19th century.

Turquoise can give your logo a unique and memorable touch. Whether you want to evoke confidence, innovation or freshness, this colour offers many possibilities. Also, learn about the different types of meaning of red and green in logos. Enjoy the creation process!

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Roxane has always written and dreamed of making a living from her pen. Now a web editor, proofreader and author, we can say that it's mission accomplished!