When creating your brand image, you will have to choose colors that will represent you. We must see them on your logo of course, but also on your website, publications on social media and promotional items. If you are looking for inspiration to create your logo, here are some tips on how to use green, its meaning, and our choices for the most successful green logos.
There are so many colors available. Why choose green for your company logo? Before we begin, it's important to fully understand the meaning of this color. Your color choices for your brand should not be taken lightly. Precisely, the chosen shades must represent your company, products, and values. As discussed on our webpage on the meaning of colors, green is a cold color that is associated with nature, health, and money. It is also considered the color of hope.
Green may not be the most attention-grabbing color; however, what it represents varies. As we mentioned, it is the color of nature and ecology, but did you know that green is also used to represent certain religious movements including Catholicism and Islam in some corners of the world? It is also a color associated with action and movement – consider traffic lights as an example. In short, green is not just the color of plants!
But how to use green? To start, green is a soothing color. Depending on the desired effect, you may want to match it to a warm color to attract attention, or a cold color to amplify the calming effect. To be precise, green harmonizes well with yellow, blue and white, and its complementary color is red.
Here's one last tip: feel free to try green when creating your logo even if your business isn't associated with nature. If BP did it, you can too.
It is difficult to choose the best green logo. There are however several that have had a strong brand image over the years. Let's see what these special logos have and how the color green has been used within the brand.
The Lacoste logo is a great example of what you can do with green and red. Sometimes it only takes a touch of a complementary color to create a great effect. The primary inspiration for the Lacoste logo comes from its founder René Lacoste, a famous tennis player who had the nickname, the Alligator. Today, when you see this logo on a garment or accessory, you know that it is high-end – unless it is obviously a counterfeit.
Now let's move on to a logo that has evolved well over time: Starbucks. Did you know that this company has been around since 1971? The first Starbucks logo was brown. Then in 1987, green was used for the first time, and it is now the main color of the brand. Another relevant point, Starbucks was successful in its latest redesign by betting on a more minimalist logo, which made it easier to reproduce.
Green has always been used in Spotify's branding. Initially it was more of an avocado shade. During the last redesign, they simplified their logo by opting for only two colors: white (or black if needed) and a much more current lime green. Spotify's logo is very flexible. It can be used as a visual for an application as well as on a website.
Lacoste is not the only company that dared to use green and red when creating their logo. The use of complementary colors can be an interesting option. In short, Mountain Dew has always used green for their logos regardless of the logo's style. Initially, it was to represent nature and now it gives a bit of an energized touch to the logo of this green soft drink.
There are many different shades of green. There is wormwood green, spinach green mint green, etc. The Philadelphia Eagles football team chose midnight green when creating their logo. Green had always been used for the team's branding, but when a little-used shade of green was added as an accent, they stood out. You don't have to use green as the main color of your logo. You can use it very well to accentuate important details.
In conclusion, could green be the perfect color for your logo? You could use it with yellow if you have a business in the food sector or with orange if you want to give a nod to the flag of Ireland. Speaking of the Irish, do you know what the history and symbolism of the Guinness logo is? Enjoy creating!