Whether you are a real estate agent with a lot of experience or not, a custom logo can help you stand out from the competition. In addition to saying more about your values, it can show your professionalism. But what should you keep in mind when creating a logo related to the real estate field? Let's take a closer look!
Before you start creating anything, let's take a moment to ask why real estate brokers should have a logo. It is true that most real estate brokers work for large real estate companies like RE/MAX or Royal LePage. So, is that not enough? Not in our opinion.
It is true that to increase your credibility, you could use the logo of the real estate company you work for, but it will not show your values. When someone wants to sell or buy a home, they need to be guided by a trusted and competent person. A personalized logo can help you show your values and get noticed by your target audience.
In addition, we know that the field of real estate brokers is very competitive. Therefore, why not use a professional logo to stand out from the competition? Since there are several types of logos, you could create something different, something that really looks like you.
It may very well be that you are better at selling houses than at drawing. No problem! By following these few rules, you will have everything you need in hand to create a logo for your real estate company.
Before you start drawing the first versions of your logo, there are a few things to do. You must start by analyzing your real estate business. By taking the time to understand your strengths, it will be easier for you to create a logo that is representative.
So, what would you say if you had to describe your business in a few words? What are your values? How do you stand out from other real estate brokers? Is it your availability or your negotiating skills? On another note, what kind of clientele do you want to target? Do you want to focus on a particular neighborhood or property type? Keep these things in mind when you create your logo.
Now that you know more about your real estate business, it's time to combine all your ideas. There are probably colors, fonts or logos that you already like. Write down everything that inspires you in the same document, like on a mood board. This will help you create the basis for your branding.
Remember that colors and fonts can help you show your values. For example, if you're aiming for high-end, colors like black, gold, and purple are good choices. When considering which fonts to use, those with serifs are considered traditional and serious, while those without serifs are modern and accessible. It's up to you to see what suits you best.
As we mentioned above, there are several types of logos that can be used by real estate brokers. Each type of logo has advantages and highlights different aspects.
If your company name is what you want to promote, especially if it's your name, signature and monogram logos are good options. These types of logos are only letters. It will then be important to choose the perfect font that represents you. On the contrary, if the image is the most important part of your logo, you should choose an emblem or badge logo. Note that combination mark logos, made up of the company name and an icon, are the most common logos companies use.
Now you have everything you need to create a real estate broker logo. Let your imagination run wild and try various options. Just because you are selling homes doesn't mean your logo has to include a home!
Here are the criteria for a good logo: your logo should be memorable, flexible, simple, timeless and distinct. Remember that you will have to use your logo everywhere, whether on your business card or your website. Therefore, your logo must look good, regardless of the medium. One way to do this is to create something simple. Then, keep in mind that you are creating a logo for your real estate company, not that of a competitor.
You may have writer’s block when it comes time to create your real estate logo. Again, don't panic. Re-read your business analysis, then search for inspiration.
There are various tools that can help you come up with ideas for a real estate broker logo. You can search the web to see what other professionals have done. Obviously, the goal here is not to copy, but to see what has already been done. Then, take a look at Pinterest. This social platform is great for coming up with ideas and grouping them into various boards. Finally, there is also a Logo Ideas page on FreeLogoDesign. You will find all the logo templates created by our team of graphic designers classified into various categories, including real estate. We strongly advise you take a look at it before you start creating your logo. We also have hundreds of different icons with buildings or houses.
In conclusion, all real estate brokers should have a representative and unique logo to show their professionalism. They can use this logo on their business cards, email signature, official documents, website, social media, etc. On this subject, did you know that you can now create a personalized email signature with FreeLogoDesign? This is a great way to increase the credibility of your emails!