Whether you are a hairdresser with a lot of experience or you want to launch your hair salon, to stand out from the competition, you will need a strong brand image. A logo remains the most visible and important component of this brand image. As a result, here are some tips to help you create the perfect logo for your hair salon.
Before you start the creative process, why should hairdressers, barbers, and hair salons have a logo? The reason is simple. Nowadays, having a logo is essential, because it allows you to show that you are a serious and credible company, while showing your values. A potential customer might have doubts about a company that does not have a logo, especially when there is a lot of competition and you can easily create a professional-looking logo.
A logo can give you the opportunity to stand out while targeting a particular clientele. For example, a logo of a hair salon for families will undoubtedly be very different from that of a high-end barber. Do you use eco-friendly products, are you a hair coloring professional or are you targeting a specific clientele? Feel free to show it in your logo!
Even if you work in a rather artistic field, you may not know where to start regarding your hair salon logo. No problem! We've found a few tips to help you create a logo that will represent your business well, whether you're an experienced hairdresser or not.
Let's start the process with one question: who is your logo for? A logo serves to attract attention and at a glance give information about your company, your hair salon. So, before you start drawing, we recommend that you take the time to do an analysis of your business and target audience, since this will have an impact on your logo.
Here are two easy exercises to do. Take a piece of paper and write down all the words related to your hair salon. These can be terms like trendy, modern, user-friendly, etc. Then, try to imagine your ideal customer. You can even give them a name. Where do they live, how old are they? What are their needs and concerns? With this information in hand, it will be easier for you to create a logo that is both representative and eye-catching.
Depending on what you have found, you will have to choose the right type of logo. Each type of logo has advantages and disadvantages. Some are also more suitable for hair salons and hairdressers. It all depends, among other things, on what you want to emphasize.
If your company name is composed of your name, you may want to opt for a signature or monogram logo. Signature logos are a type of logo composed of text only, while monograms are formed only from four letters or less. For example, Redken, Sephora and L'Oréal are signature-type logos, while Chanel and H&M are monogram logos.
If you want your salon logo to include an icon, you can choose to create a combined logo, badge or symbol. If you're just getting started, combination logos are an interesting option since they consist of an icon and your company name. It is also the most used type of logo by companies.
Once you've chosen the perfect logo type, you can move on to creating your brand components. The components of your brand image must be in your logo and elsewhere for consistency.
First, there's the color palette. Colors can have different meanings, so you have to know how to use them strategically with your values and ideal customer in mind. For example, warm colors attract attention, while cool colors bring a calm and comforting side. What works best with what you have in mind? In addition, one recommendation is to avoid using more than three colors when creating your logo.
Then, if you have chosen a type of logo that has text, you have to think about choosing the ideal font. Like colors, the font can help you give a particular style to your hair salon logo. If you want something modern and minimalist, sans serif fonts are a priority. On the contrary, if you want to give a little high-end or more serious touch, think about fonts with serifs.
You may have an idea of what you want for your logo, but you lack a bit of inspiration. Fortunately, there are many online tools to help you. Do not hesitate to study the logos of existing salons in your city or region to see what has already been done, but of course not to copy.
First, we recommend taking a look at Pinterest. This platform is the ideal place to find ideas for your projects, even that of creating a logo. Do some research, then save everything in tables.
Did you know that there are also logo ideas pages on FreeLogoDesign? In fact, there are now several thousand logo templates in our logo maker. You can search or take a look at the various categories. You will find several models related to hair salons and barbers under the Fashion and Beauty category. We are sure that you will find logo templates to use that will meet your needs.
In conclusion, all hairdressers and hair salons should have a professional logo that reflects who they are. Since this is a competitive field, a good logo makes it easier for you to be noticed by your target audience. Start the process by analyzing your business and ideal customer, then move on to your logo type and brand components. And once you have your logo in hand, don't forget to display it everywhere. Good luck!