Every year, Pantone's expert board meets and chooses a color to represent the new year. We have been treated to different colors over the years, such as pale pink in 2016, classic blue in 2020 and a vibrant orange hue in 2012. While waiting for the new Pantone color of 2023 to be unveiled, we asked our team to find the shade that they thought would represent the new year.
But why did we choose a color of the year? This directly impacts several areas like decoration, fashion and even logo creation. The color of the year is chosen to represent current dominant trends. So, since colors have meaning, certain hues can help symbolize certain important trends or ideas.
Let's look at the example of the Pantone color for 2022: Very Peri. This color resembling
purple was chosen because it is associated with both calm and modernity, two important aspects of recent months. We are looking for comfort after two tumultuous years and cannot prevent technology's ever-increasing importance in our lives. When Pantone reveals their color of the year, we see it everywhere in the following months.
We asked three of our designers to find a color for 2023 in line with current trends. Here are their suggestions:
Simon is a graphic designer with over 10 years of experience. According to him, the color of 2023 should be mustard yellow. Why? Because it is a color that is becoming more and more fashionable.
Note that Pantone chose two colors for 2021: bright yellow Illuminating and pale gray Ultimate Gray. This combination represented the complicated situation of this year, that things were going to get better, but that it would take a solid foundation to get through the hard times.
Mustard yellow is basically a warm, cheerful, and comforting color, with a little touch of cheesiness. As the current world situation is not rosy, a color bringing optimism was appropriate here. As well, in recent times, we have seen that the 90s are coming back in force as an important trend. Why use mustard yellow when creating your logo? Mustard yellow can certainly bring a retro or comforting touch to your branding, especially when used with brown or purple. Yellow is also the least used primary color for logos even though it is a warm hue that has the ability to attract attention easily.
In the FreeLogoDesign editor, you can use the #DCB233 code for mustard yellow.
Now let's move on to our second color suggestion for 2023. Our graphic designer Mélissa chose sepia brown. Why? Because sepia is a warm color that brings comfort. Moreover, with the exception of the Marsala color in 2015 which was more of an earthy red, no brown has ever been chosen as the color of the year by Pantone.
Brown is a warm color and is very present in nature. It is also a shade associated with solidity, luxury and gluttony since it is the color of coffee and chocolate. Much like mustard yellow, it's a warm, comforting and old-fashioned color. By choosing sepia as the color of 2023, we highlight the search for comfort, stability, and strength.
Why use sepia color when creating your logo? First, brown is not a widely used color in branding in general. This could be an opportunity to stand out. As well, sepia can soften more aggressive shades like red.
In the FreeLogoDesign editor, you can use the #702C14 code for sepia brown.
Laurie opted for a cool color as the color for 2023: Sage green. It was the soothing side of green that made all the difference. It is also a color very much used in design and decoration nowadays since it reminds us of nature while bringing softness.
In the history of Pantone’s color of the year, there have been a few greens, but never a grayer green, like sage green. Emerald Green (2013) and Greenery (2017) were much brighter hues. It is therefore a possible candidate for the color of the year for 2023.
In general, green is associated with the environment and nature, but also with health, hope and wealth. Green has a calming and comforting effect, especially when used with white or another cool color. Why use sage green when creating your logo? It is the perfect color to bring calm and hope, two important themes right now. In addition, it brings a touch of color when used with white, beige or black.
In the FreeLogoDesign editor, you can use the #B2AC88 code for sage green.
In conclusion, the theme of the colors that our three graphic designers chose was the search for comfort. What color do you think will be chosen to represent 2023? While waiting for Pantone to reveal their choice, you can always try mustard yellow, sepia and sage green when creating your logo!