In a previous article, we said that blue is used the most for company logos. But what about black? It is true that black is not exactly a color, but that does not prevent it from being a very popular shade for logos. We have some tips and successful examples if you want to use black as the main color for your logo.
There are many advantages to choosing black when creating your logo. You may have even noticed that several companies have a black and white version of their logo. First, black is a very flexible color since it goes with all other shades. Whether it's with a white or colorful background, there's a good chance your black logo will look good.
But what exactly is the meaning of black? What does this color represent? Obviously, black is considered the color of night and mourning in many cultures, however this does not mean that it is a negative shade. In fact, black can also give a classic and timeless touch to your logo. Maybe that's why French designer Coco Chanel loved to wear black so much.
It's hard to go wrong when you use black as your logo's main color. First, as mentioned above, black goes with all other colors. It's up to you to choose which secondary colors to use, because black goes with both warm and cool colors. Obviously, if you choose black and orange, chances are it will make people think of Halloween.
You can also create a black and white logo if you want a more refined effect. Regardless of the color used, all logos should have a black and white version. That way, you will ensure a certain harmony, regardless of the medium used. For example, a black and white version of your logo is probably the best option if you need to put your logo on a very colorful background. Although we really like our logo (see the meaning of the FreeLogoDesign logo), we also took time to design a black and white version.
Over time, several companies have chosen black as the main color for their logo. Here are some examples.
It's hard to talk about a black logo without mentioning the famous logo of the luxury brand Chanel. Simple, yet refined and effective, Chanel's logo has represented the brand for nearly 100 years. It is a monogram logo, a type of logo composed of letters. In this case, two C's intertwine, which is reminiscent of the name of the founder Coco Chanel. As black was Madame Chanel's favorite color (one of her best-known creations was the little black dress), it was normal to see this color for the logo.
Now let's change the domain. Many sports brands use black for their logo. This can bring a lot of flexibility, especially if the logo has to be displayed on clothes or shoes. The German company Puma has always used black for their logo, even in their early days. The background of Puma's first logo was black while the letters and symbol of the animal were white. Since then, the logo has been simplified. It is now a combined logo, a type of logo that is the company name and a symbol. If necessary, the Puma symbol can be used alone.
How to give a modern and credible touch to your logo? Black can definitely help you with this. This is exactly what the American company Uber did with their logo. Again, this black logo is simple, effective and flexible. It can be used just as well on the web as on a mobile application. Then, the company created different versions of their logo for other companies like Uber Eats, while keeping the same brand image. Uber chose to create signature logos, a type of logo consisting only of the company's name.
Now let's move on to sports. Whether it's basketball, hockey or football, many teams around the world have chosen black as the main color of their logo. This is the case of the Boston Bruins. It is true that in their early days, they used brown for their team logo. It was in the 30s that the Bruins opted for black. Black was used in their logo and on their uniforms. The entire logo was completed with yellow and white creating a beautiful well-balanced effect. Black has the ability to bring out other colors.
In conclusion, black is most certainly a color to consider when creating your logo. And if you use other colors, don't forget to create a black and white version of your logo. Did you know that FreeLogoDesign includes a black and white version of your logo with our premium plan? If you have professional needs, this complete package is worth considering!