New year, new trends! If you want to create a logo, it is a good idea to know the new trends of 2022. This could certainly inspire you or give you a starting point in your creative process. So, what is currently in fashion? Let's take a look at the top 5 trends of logo creation in 2022.
Before we begin, let's take a moment to remember logo trends of 2021. Just because we are in a different year doesn't mean that all of last year's trends automatically become obsolete. In addition, it is important to mention that you should not only rely on trends when creating your logo. Your logo should first represent your company and its values.
We have to say that logo trends of 2021 and 2022 are quite similar. Last year, the handmade effect, the use of geometric shapes, 3D effects, color gradients and minimalism were important for logos in general. Now, let's take a closer look at what this new year brings us in new ideas!
Whether you decide to do a complete redesign of your brand image or just create a logo for your new business, let's take a closer look at 5 trends that should be popular in 2022.
One of the most important logo creation trends of 2022 is the use of color gradients to create 3D effects. The use of color gradients has been popular for a few years now, especially since the arrival of the current Instagram logo. However, this time the trend is to use colors to create depth or shadows.
As an example, we are talking about several icons of Microsoft or Google. This style is already used on the web. To achieve this 3D effect, we recommend using shades that look the same. The color gradient is often subtle and light for a modern and professional look.
We have said it in many articles: one of the main trends of recent years is to have a simple and minimalist logo. This is why you see many companies eliminate a lot of details when redesigning their logo. In addition, to creating a logo that is easier to use on the web, it is then more versatile.
For 2022, we decided to choose the word simplicity instead of minimalism. There is a small nuance between these two words. Simple means something that is composed of a small number of elements. While the definition of minimalist means the complexity of an element is reduced as much as possible. Therefore, when creating your logo, keep it simple, but keep in mind that you have the right to add a few relevant elements. For example, do not use more than three colors.
Whether you decide to make a signature logo or monogram, it is often the name of the company that is used. One of the logo trends of 2022 is to play with letters. For example, you could use different fonts to create an effect, do some layering, or play with letter spacing as Zara did in 2019. It would also be interesting to play with negative space to create images or other letters. If you don't know what negative space is, just think of the FedEx logo where the silhouette of an arrow is created between the letters E and X.
If you're not sure where to start, begin by finding the perfect font for your logo. Again, don't overlook the font, as it's one of the hallmarks of your logo.
The use of geometric shapes is still in fashion in 2022! There is much more than circles and rectangles that you can use when creating your logo. Think of little-used shapes like diamonds or octagons. You can also use an assembly of different geometric shapes to create a strong and recognizable emblem. For this, think of the Audi logo or the symbol of the Olympic Games which both use a combination of several circles.
Did you know that geometric shapes have meaning? Circles are associated with unity and community, squares with security and order and triangles with balance. Therefore, we advise you not choose a geometric shape for your logo at random.
The last point on our list is more or less a trend, but above all a necessity. If you have to create a logo in 2022, it must be versatile. Specifically, this means that you must be able to use it as much on the web as on clothes or printed materials. So, how do you create a logo that will be versatile?
To get started, you'll probably need different versions of your logo. For example, we have modified the FreeLogoDesign logo so that each version meets all your needs. We have a version with the symbol only for the Favicon or social media and another in black and white when the background is colored. Also, a relatively simple logo will be easier to use everywhere than a complex logo.
In conclusion, as we mentioned, trends are meant to give you ideas, but remember that your main inspiration should always be your company, products, and values. This is how you will be able to create a timeless and representative logo. We also would like to take this opportunity to wish you a wonderful year 2022 filled with great business opportunities!