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The Origin and Evolution of the Porsche Logo
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The Origin and Evolution of the Porsche Logo

Certain brands make us dream. Who hasn't wished they could buy designer clothes or drive a luxurious car? One of the most famous high-end car brands is Porsche. But what's the significance of its emblem? Let's take a closer look at the history and evolution of the Porsche logo.

A few words about Porsche's history

What country is Porsche from and who owns the company now?

Porsche is a German automaker officially founded in 1931 by Ferdinand Porsche, although the engineer had already been creating prototype cars long before that. In fact, Porsche's first vehicle was introduced in 1900, followed by its second, the Porsche 64, in 1938. It's also worth mentioning that Ferdinand Porsche was the man behind the creation of Volkswagen.

During the Second World War, Porsche supplied several military vehicles for the German side. After the war, however, the company refocused on creating new high-performance cars. The company made a name for itself by winning numerous prizes and competitions, including the 24 Hours of Le Mans.

Among the most popular Porsche vehicle models are the Porsche Cayenne, Porsche 911, and Porsche Boxster. Today, this German brand is a Volkswagen company.

 

Porsche's first logo design and meaning

The first Porsche logo was used even before the company as we know it today was founded. In 1922, Porsche decided to use a coat-of-arms logo, a crest, to represent their vehicles. Like many other luxury car brands, such as BMW, the region where the company was founded is of immense value and the primary inspiration for the logo. In this case, it's the city of Stuttgart and Württemberg that come to the forefront.

Porsche First Logo

It's the symbols of this city and region that formed the basis of Porsche logos over the years. In the case of their first logo, two deer, representing Württemberg are holding a coat of arms. The deer antlers with a gold background represent the Württemberg heraldic symbol, while the red and black flag is simply the flag of the Free People's State of Württemberg. This first logo was used until 1938, an important year for the company.

 

The evolution of the Porsche brand and emblem

A few logo redesigns over time for this German car manufacturer

The first redesign of the Porsche brand took place in 1938. Various symbols of the Württemberg region were exchanged for the emblem of the city of Stuttgart, a black horse on a gold background. This is reminiscent of the Ferrari logo, another luxury car manufacturer. This version was only used for 10 years.

In 1948, Porsche decided to reintroduce the Württemberg symbols for their logo. The whole thing was simplified: the two deer from their first logo were removed, but the golden coat of arms with antlers and the Württemberg flag remained. This version must have been missing something because it only lasted four years. In 1952, the founder's son Ferry Porsche was the head of Porsche, and several changes were made. A new version was created, drawing heavily on the old logos, using both the emblem of the city of Stuttgart and the coat of arms and flag of Württemberg. To this logo the words Porsche and Stuttgart were added to the crest. The same shield shape was also kept.

Porsche Logo, Porsche Meaning and History — Statewide Auto Sales
Source: Statewide Auto Sales

In 1963, a few changes were made to the Porsche logo. The shape of the shield changed slightly, and gold was added. Then, there were a number of minor changes to the brand image up to the present day, whether in the color of the text or the outlines. The font used by Porsche is Porscha.

 

How to get inspired by the Porsche crest logo?

Are you in the process of creating a logo? Then how do you get inspired by Porsche, one of the world's best-known and most respected automotive brands? For starters, let's take a look at the different components that make up the Porsche logo. Right from the start, this German automaker founded by Ferdinand Porsche has used various important emblems of their region to stand out, whether it's the animal, the coat of arms or the flag. When creating your logo, you may want to use components related to your city or province as starting points, just like Porsche did with its crest.

Speaking of animals, the horse is an excellent choice to represent speed. Although it's a symbol used by other automakers, Porsche found a way to use it while remaining unique. It's true that by today's standards, the Porsche logo has many components. However, since each one of the components has specific meaning, it remains relevant.

On another note, if you're looking for a way to stand out from the crowd, why not create a coat-of-arms logo? This type of logo is not widely used by companies. It is, however, popular with sports teams and older brands. If you want to add a touch of seriousness or credibility to your logo, it might be worth opting for a coat-of-arms logo.


In conclusion, the Porsche logo is an excellent example of a brand that wants to showcase various symbols of their region. Whether it's the horse representing the city of Stuttgart or the coat of arms and flag of Württemberg, it would be hard to do it any better than that. Today, Porsche remains a respected carmaker whose vehicles are the stuff of dreams. By the way, do you know the meaning of the Cadillac logo? This is another car brand that uses several components in their logo.

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