Once you have your logo, it is essential you display it everywhere so that it can easily be associated with your business. That means displaying your logo on different media, like your website, social networks, business cards, posters, etc. Here is a small list of what you need to display your logo everywhere so that it remains beautiful and professional.
There are several reasons why it is essential to display your logo everywhere once it is created. In addition to helping create an association between your emblem and your company, your brand makes it easier for you to show your values and attract attention. A logo is a bit like your ambassador. When people see it, they know that your company or your products exist. So, do not hesitate to display your logo everywhere, especially if you are just starting out and want to make your brand and products known.
A picture is worth a thousand words. Therefore, your logo needs to look perfect when displayed. Here are some tips to help you with this and make sure your brand looks professional no matter where it's used.
First, to be able to display your logo everywhere, you need to make sure that you can do so. There are types of logos that are more flexible than others and easy to use everywhere. Nowadays, flexibility remains one of the important features when creating a good logo or redesigning one.
So how do you make a flexible logo that can be used on the web as well as on printed documents? Our first piece of advice would be to keep it simple. The more components or colors you have, the harder it is to perfectly replicate a logo. It is worth noting that simple and minimalist logos are currently in fashion. Also, try to avoid small details since they could become blurry if the dimensions of your logo are small, for example a Favicon.
JPG, PNG, SVG... You probably already know that there are many file types for images. They all have strengths and weaknesses, so it's important to choose the right file according to what you want to do. For example, PNG files offer a transparent background, while JPGs are generally a smaller file size.
If you work with a printer or want promotional products, chances are you need a vector file for your logo. The great strength of vector files is that there is no loss of quality, no matter the dimensions. Your logo will never be blurry. When you create your logo with FreeLogoDesign, our premium packages give you access to an SVG vector file.
It might be interesting to have different versions of your logo, in order to meet different needs. For example, if you decided to create a combined logo, the company name and an icon, you could have a version with the emblem only. Otherwise, depending on the medium, you may want to have a black and white version of your logo; Especially if you have to use it on a colored background.
Feel free to write down all the information about your logos in a brand guide. Normally, this official document contains the rules for using your company's logos.
Once you have your logo and the right image files, it's time to move on to the next step: creating and printing your promotional items and marketing tools. For printers, there are several possible options. You can work with a web printer as well as a local company. Also, some printers may be specialized in printing business cards or billboards, make sure to inquire.
If you are looking for a printer for promotional items, note that Zazzle is one of FreeLogoDesign's partners. This company allows you to create different products, whether sweaters, bags or pens with your logo. Feel free to take a look at their catalog!
Now that you know a little more, here are some ideas of places to display your logo. If we start with the digital world, you could use your logo on the header and footer of your website, your social networks, an app and a Favicon.
If you have a business with a physical address, such as a store or restaurant, you could display your logo on a poster, a sign to present the place, directly on products, packaging, menus or employee uniforms. When you walk into Starbucks, you quickly notice that their logo and color palette are used everywhere. People then recognize the brand quickly.
Otherwise, on the entrepreneurial side, it is also possible to use your logo in different places. For example, you could add your logo to all your official documents such as contracts and invoices. Also remember to add your logo to your business cards.
In conclusion, when you decide to display your logo, make sure it looks its best. If your logo looks bad or blurry, it will unfortunately have a negative impact on your professional credibility. If you need a hand, don't hesitate to take a look at our tips for using your logo on your website. You will learn more about the preferred file formats on the web. Good luck!