If you want to have a strong brand image, you need to display your logo in several different places. One of those important places is undoubtedly your website since it is the foundation of your online presence. So, what can you do to make sure your logo looks good on your website and that everything is harmonious? We found a few tips so that you can make good use of your logo on your website.
Where is the first place you should put your logo on your website? The answer is in the header! The header is the top of your website that allows visitors to navigate between different pages. This is an important part of your website as it is one of the first places that your visitors look at. You often find the logo on the left or in the center of the header. It needs to be clearly visible so that your visitors can quickly make the connection between your company and its symbol.
Emphasize your logo in your header.
Don't overload it with details all around. We want your visitors to see your logo.
Your logo should not be blurry
Use your logo in PNG or vector format. The PNG format has a transparent background and is good quality. So, it's a format to consider for the logo of your header. Each format has its use, if necessary read our article on how to decide between file formats.
The header of your website is not the only place where you can put your logo. Why not put it in the footer of your webpage? You can just as easily use the same version of it or even vary the style. For example, if you use a combined logo, you might decide to only use the icon instead of the full logo. Also, you could use another version of your logo with inverted colours. In short, the important thing here is to respect the design of your website and your footer.
Dare to try a variation of your logo for the footer
This can be a simplified version of your main logo. The point is to remind your visitors of your brand image.
Your logo should be more subtle than the one in the header
The logo in your footer can be smaller than the logo in your header. This is not the most important part of your website.
Use the colors of your logo
One of the important rules of branding is consistency. You need to make sure you use the same colors, whether it's for your website or your logo. As an example, we would like to mention the American company Starbucks. Whether it's for their products, logo or website, you will find the same shade of green everywhere. Over time, some companies are recognized by the colors associated with them. Therefore, keep in mind that you should use the same colors that are on your website and used in your logo. Consider creating a color palette from the colors in your logo.
Colors send messages
The color choices of your brand should not be taken lightly. Colors have meaning and some are better than others at sending a certain message. If you don't know what colors to use for your brand, discover the meaning of colors.
Don't use more than 3 main colors
Notice that most corporate logos don't use more than two colors. This makes it easier to reproduce the logo on different mediums. Therefore, don't use more than 3 main colors for your logo.
How to use your logo's font
As mentioned above, it is important to be consistent if you want to have a certain balance when using a logo on your website. If you use specific fonts on your logo, it would be best to use those same fonts on the rest of the website or vice versa. Fonts are one of the elements of your brand image. So, it's important to choose a font that works well with your business and its values.
Check out our tips on how to find the perfect font for your logo
There is another place where you can use your logo on your website: the Favicon. But what is that? A Favicon is a small icon used for tabs to represent your website. For example, if you look at the FreeLogoDesign tab, you'll find a small version of our logo. If you're on Facebook, you'll see the letter F in a blue square. If you have a website, it is important to have your own Favicon. Generally, this variation of your logo has 16x16 pixels or 32x32 pixels. You could use the vector files in your logo to create your Favicon or use a converter that can be found online. In addition, you may need to simplify your original logo to create a Favicon as it is a very small version of it.
In conclusion, be proud to display your logo on your website. It deserves to sit at the top of your website like a star on top of a Christmas tree. Once you've put your logo on your website, what are the next steps? Check out our to-do list after creating your logo!