Whether you’re refreshing your brand's current visual identity or coming up with a brand new idea, often, you’ll see yourself doing several different tasks, and most of them will more or less need to be performed simultaneously.
And when you have a myriad of different things to do at the same time, things can get hectic. Still, if you are serious about your brand rollout, you will want to ensure everything that the new brand identity rollout will go smoothly, impacting your business positively.
So, do you get started with crafting a rebranding rollout plan? Learn how to roll out a rebrand in this article. We’ll discuss the essentials, from startup branding to the importance of team huddles and even SEO.
Having a proper brand rollout plan is essential if you want to breathe new life into your visual identity and even overall brand strategy. Just like the first time you’ve mingled with your brand identity, you will want to be thorough, not just with color schemes, but logo design, typography, and font sizes, and you might even want to rethink your brand mission and vision if necessary.
And creating a totally new identity is still just one part of the equation. Crafting something new yet coherent from scratch takes time. That’s why you want to do the new brand rollout by the books as well. You don’t want to see your new design fail just because your rollout was planned poorly.
And honestly, this is where most things fall through the cracks. A lot of businesses simply overlook the planning and the processes that go into the new brand rollout plan and end up with subpar reception. To make matters worse, they might even lose some of their existing customers in the process, as they might feel disconnected from the new visual identity.
This is why proper planning is crucial. Fortunately, we’ve created the ultimate brand rollout checklist to help nail your brand rollout and get the best possible results from it.
How to forge a rock-solid rollout plan? There is a lot to think about, but you’ll see that some of these things might not apply to your case unless you’re changing the name of your firm together with the rebrand.
The new brand rollout plan should also include informing your existing clientele about the rebranding process. You’d be surprised to see that they also can get quite attached to your brand emotionally, and they might associate the changes with negative things, like price increases, termination of current products/services, and such. When planning your customer communications, remember this.
YouTube and other channels
No matter which channels you use, as a part of your new brand rollout plan, don’t forget to post an update about the rebrand and pin it to your feed’s top for at least a month after the new brand goes live. Also, update any website links on your social channels.
Once you’re done with everything, make sure that everyone’s ready for the changes, and consider organizing an event for rollout day. This way, you can prepare and show off not just your new brand logo and visual identity but your online and offline assets as well. When it comes to your logo redesign, be mindful of the new factors that will now influence the process of how to design a logo. Get your teams hyped up for the big day, along with press members, partners, and clients. Ensure that the event surrounding the rollout is all about highlighting the positives of your new identity so you can take advantage of the momentum you’ve built up later.
However, the most crucial point is that no matter how thorough you are with all the planning, there will be things you will forget or simply won’t see coming. That said, don’t get overly stressed about the rebranding process and the rollout at the end. Don’t forget that your first brand wasn’t built overnight, so keep your cool if you’ve noticed that something fell through the cracks.
And lastly, even despite your best efforts, some of your clients will need some time to pick up on the new identity. We’re living in a fast-paced world. And chances are, they’ve missed it. Others might be a bit negative about it. Don’t sweat it – instead, get them time to get accustomed to the changes.
Just be confident and hold your new brand banner as high as possible. If you believe in your new brand, others will too.