Content makes the world go round. From Instagram stories to tweets to this very blog post, just about everyone is either making content or consuming it—and most often both. With the age of the internet has come a multitude of creative tools that anyone can access to create, promote, and manage their brand. But if you’re new to the world of business-oriented content creation, the whole process can feel a little daunting.
Fortunately, there are many ways to strategize a content creation plan that speaks to your target audience and gets your brand the visibility it deserves.
In this article, we’re going to take a closer look at 6 ways that you can create content that boosts your brand.
Before you can move onto the production phase of creating your content, you need to have a clear idea of what you want it to look like. Brainstorming is an important part of the content creation process because it helps to shape the look and feel of your brand.
Try to envision what you want your brand to represent, and what kind of effect you’d like it to have on the people who engage with it. Use your brand name and identity to guide the color themes, styles, and tone of the content you are going to create.
Consistency and quality are really important for great content, which means you need to have a clear vision for what you are trying to achieve.
Logos are a great way to help people identify your brand on sight. And the better the design, the more consumers will come to associate your brand with professionalism.
While a logo might not technically be content itself, it can help you form a better idea of the overall tone, style, and aesthetic direction it should take.
You can also use your logo as a watermark on uploaded images to protect them from being poached by other brands or consumers. Use your logo to inform creative decisions and help guide your content development journey.
Before you can start creating content that people like, you need to find out who they are. The more you understand about your audience, the easier it will be to both deliver what they are wanting and meet your engagement goals.
Performing thorough research on your target audience is a crucial step in creating content for your brand. Without knowing who your consumers really are, it will be nearly impossible to meet their expectations.
If you’re new to the game of content creation, a word like “strategy” might sound a little intimidating. But it can be as simple as coming up with a basic timeline or structure for how you’d like your content to be developed over the coming months. Once you’ve decided on this, you can create a content calendar that ensures you stay consistent in your posting and publishing.
It’s also useful to define what type of content you will be focusing on making. Videos, photos, blog posts, tweets, and even podcasts are all unique content types that require their own approach to design and distribution.
You can start by looking at which platforms you are going to be uploading your content to. Social media platforms are all geared towards prioritizing different content types, so you should make sure that the content you make lines up with the platforms you intend to use.
Storytelling plays a major role in how people engage with content. Images and videos that take the consumer on a journey of some kind help them connect to it on a deeper level, which in turn drives up your viewership and engagement rates.
You don’t need to be Martin Scorsese to incorporate storytelling into your content strategy. It’s more about creating content that people can relate to on a deeper level than it is about making a masterpiece. Figure out what makes your content resonate with consumers and use it.
Authenticity is a very important component of high-performing content. If your content comes across as disingenuous or fake, people won’t respond to it.
The more authentic feeling your content is, the more people will connect with it. Use real stories and emotions to convey your brand, and let your brand purpose drive the way you approach content creation.
This will ultimately make your brand more likeable and trustworthy. And in the competitive world of content marketing, these two qualities are among the most highly prioritized. Let authenticity lead the way.
At the end of the day, creating great content is about developing a particular visual aesthetic and weaving it into everything that you do. There needs to be a consistent look and feel that attracts the people in your target market and engages them on an emotional level.
If you can combine great visuals with emotional connection and a clear identity for your brand, your content will have all the basic ingredients for creating something special.