Let's say you want your logo to look pristine; what color should you use? Among the possible choices, there is white. When creating your brand image, you must choose colors representing your company. Today, we have some tips on creating a white logo and examples of companies that have been able to use this color over time.
White may not be the first color you have in mind when creating your logo. Truth be told, it's technically not a color. It's also a shade that can be a little more difficult to use, although it can go with any color. So why should you use white as the main color of your logo?
First, white means many different things. It is the color of purity, peace, but also wisdom and winter. It is a color widely used by modern logos, including Apple. As well, white is versatile. In fact, it is not uncommon to see companies have a version of their logo in black and white so that it is presentable, regardless of the medium. Finally, white can allow you to stand out. Although it is a color widely used on country flags, it is rarely used as the main color for logos. As the trends of the moment revolve around simplicity and minimalism, it may be worth using white when creating your logo.
There are a few factors to consider if you want to use white as the main color for your logo. White cannot be used alone, which is both an advantage and a disadvantage. If your white logo is displayed on a sheet of paper, there's a good chance it's entirely invisible. Therefore, feel free to use another color as a background or for the edges.
Then, it is important to mention that there are different shades of white, some gray and others beige. You don’t have to opt for the code FFFFFF when you create your logo. All colors go well with white, it's up to you to set the desired look and do different tests.
Several companies have chosen to use white for their logo and brand image. Let's see some inspiring examples.
Adidas is recognized around the world for being the brand with the three stripes. Black and white are colors used for their brand image, making it a very flexible logo that can be highlighted on clothes and the web. It is not uncommon to see a white version of their logo on colored backgrounds. No matter the redesign, white has always been present on this logo. If you want to learn more about the company, check out our article Adidas and Puma: A Family Story.
TikTok is a good example of a modern and trendy logo using white. By playing with black and white contrasts, then red and blue, it has an impact and attracts attention. If you want to use white as the main color for your logo, it might be worth using a black background as TikTok did. Again, that way you have a very versatile logo that can easily be used anywhere.
Now let's move on to sports. Several sports teams around the world, whether in soccer, hockey, or basketball, have been using white for their brand identity for several years. Let's say it was easy to get white fabrics for uniforms. For baseball, Chicago White Sox still use a combination of white and black for their team. If the uniform is black, they use the white logo. If they wear their white uniform, they use their black logo.
We mentioned above that white is one of the most used colors for flags. This is the case for the United Nations official flag, which has existed since 1945. The colors this entity uses are white and blue. The reason is simple, white and blue are two colors associated with peace. It should be noted that several organizations linked to the United Nations also use this color palette for their emblem.
In conclusion, we hope that we have managed to get you interested in trying white when creating your logo. White can give a refined and simplistic touch to your creation. It all depends on the look sought. Still to this day, the combination of white and black remains very popular for logos. As it is also the color of peace, several organizations such as the Red Cross and the Olympics use white as the background on their respective flags.