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• 2/16/2018 10:33:26 AM
By : Elisabeth

The Olympics logo story

Ladies and gentlemen, the Olympics have started.

Millions will be watching as athletes fight for their country, so it’s only fitting that we talk about the Olympics logo history.

Definition

According to the Olympics website: The Olympic symbol consists of five interlaced rings of equal dimensions (the Olympic rings), used alone, in one or in five different colors. When used in its five-color version, these colors shall be, from left to right, blue, yellow, black, green and red. The rings are interlaced from left to right; the blue, black and red rings are situated at the top, the yellow and green rings at the bottom in accordance with the following graphic reproduction.” (Olympic Charter, Rule 8)

Image blog Free Logo Design

The logo

Back in 1913, when the Olympics rings were introduced, all interlaced: blue, yellow, black, green and red. There weren’t any significant changes made through the years, mostly rearrangement of the rings, different ways of interlacing the rings, and such. In 2010, the official version of the logo went back to its original.

PyeongChang 2018

A logo that changes every 2 years is the official Olympics logo for the specific event. Every Olympics has a different one, although most of them represent fairly the same thing: ‘’coming together to celebrate sports’’.

Image blog Free Logo Design

The logo for this year’s Olympics was introduced in 2013 and created by Korean designer Ha Jong-joo. The pillar- and star-shaped emblems that make up the logo represent different characters – or letters – used in the Korean alphabet, Hangeul. The pillar-shaped symbol represents “harmony” between “heaven, earth, and man”, say the Olympic organizers, while the star-shaped symbol aims to represent athletes, ice, and snow.

The Paralympic Games logo drops the pillar symbol and instead features two star-shaped emblems holding hands, which represents unity among the athletes.

What do you think about this year’s Olympics logo?