There are various reasons why you should have a blog: you may want to share a passion, increase the content on your website, or even increase your credibility on a specific topic. Regardless of the platform you choose, any blog should have a logo that is beautiful, flexible and representative. Are you thinking of creating a blog soon? Here are some tips to create a logo for your blog in a few easy steps.
Before we start talking about the creation process, let's discuss the criteria for creating a good logo. This also applies to logos for blogs.
First, your logo should be easily recognizable and representative. Therefore, your products and values should be your primary inspiration when creating your brand. Never forget that you want to create a logo for your blog and not for a competitor.
Then a logo should be flexible. This means that you should be able to use your branding on anything and everything. This includes your website, social media, promotional items, business cards, etc. You have the option of creating different versions of your logo to meet all your needs. For example, you can use a version of your logo in PNG format for the header and a simplified version for the Favicon.
Then, we must keep in mind that at the moment simplicity and minimalism are important trends of logo creation. You may have noticed that several companies have removed a lot of details from their logos during redesigns. In short, aim to have a simple logo and avoid any superfluous elements. In addition, although current trends can certainly inspire you, it is often better not to rely on them 100% if you want to create a timeless logo.
Now that you know a little more about creating a logo and the things to keep in mind, let's take a closer look at the steps to create a brand image for your blog.
The first question you should ask yourself before you start making some sketches is: who is my blog for? Your target audience will have a great influence on your logo, but also on the structure and topics covered in your blog. The more you know your target audience, the easier it will be to meet their needs. For example, a blog on car mechanics will have a very different logo from a blog for entrepreneurial moms.
Did you know that there are different types of logos? They all have certain specificities and can meet specific needs. There are monogram logos, signature logos, symbols, combined logos and badges. While you can choose any type of logo for your blog, we think monogram, combo and badge logos might be a little more relevant.
Monogram logos are a type of logo composed only of letters. This is often used for an acronym or the initials of a person's name. Therefore, if your blog name is an acronym (for example, AFE for Amazing Female Entrepreneurs), a monogram logo might be a good option for you.
Combined logos are the most widely used type of logo. This is due to the fact that it is both flexible and representative. The combined logo consists of the name of the company (or blog) and an icon. This creates a link between the image and the name. When your blog is known, you can then use the icon, much like companies like Starbucks or Apple have done.
Badge or coat of arms logos
Badge or coat of arms logos are composed of several elements. The background is also often a shape like a circle or shield. This type of logo has the distinction of giving a credible and professional touch to a logo. If the theme of your blog is more serious, you could create a badge or coat of arms logo.
Another important element of your blog logo is its colors. As the meaning of colors vary, it is important to choose a palette that will reinforce your brand image. First, keep in mind that most logos have a maximum of 3 colors. Then, since you've already researched your target audience, perhaps you have an idea of their favorite colors? Blue is often used as the main color for logos, as it is a shade loved by most that represents trust. If needed, tools like Coolors can help you create a perfect color palette for your blog logo.
In addition, you should use the same color palette, whether for your logo or your blog to create a harmonious brand image.
If you have decided to use a type of logo that has text, you have to choose a font that will represent you well. Since there are hundreds of different fonts, we suggest you try several of them until you find the right one. To help you, there are several large families of fonts like serifs and sans-serifs. Serif fonts are often used to give a touch of seriousness or traditional, while sans-serif fonts are considered to be more modern and accessible.
Finally, once you have a few versions of logos for your blog, why not take the time to test them? Of course, you can ask your friends and family for help, but why not take the opportunity to involve your target audience? If you already have a community, ask them which logos they prefer.
In conclusion, it's not that complicated to create a logo for your blog. Start by defining your theme and target audience, then choose the logo type, colors, and fonts. Remember that your logo should be both flexible and representative. If you are still looking for a platform to host your blog, we suggest you take a look at our partner WebSelf!