What do the Cardiff Bluebirds football team, the French brand Lacoste and the social media management tool Hootsuite have in common? In addition to being three important entities in their field, these three companies use an animal for their logo. Have you ever thought about using an animal as a symbol for your logo? This is definitely an option that can help you show off your corporate values!
There are many reasons why logos with an animal are used to represent businesses, but also cities, countries or even families. They have been used for a very long time and have the distinct characteristic of conveying a message or values. For example, have you ever noticed that Mexico’s flag has a bird devouring a snake in the center or that a horse is in the center of the Porsche logo? During the middle ages, the owl was also used to represent the city of Athens. An animal can easily become a kind of mascot for your business. This is probably one of the reasons why there are so many animals as the main symbol of sports teams.
But how do you choose the perfect animal for your company's logo? You have to start by asking yourself what your values are and what message you want to project with your logo. Also, it is important to choose an animal that is not used already by other companies in your field if you want to stand out.
Animals symbolize specific attributes just like colors or shapes. It is therefore essential to carefully choose the animal that will represent your business. It should also be mentioned that animals may not have the same symbolism from one part of the world to another. Here are some well-known examples of animal symbolism.
Lamb: purity and innocence
Beaver: entrepreneurship, work
Stork: the arrival of a child
Swan: grace and beauty
Lion: strength and royalty
Snake: temptation and deceit
Turtle: longevity and wisdom
As you know, there are several types of logos such as the monogram logo, the signature logo, the symbol logo, the combined logo and the badge. Which one is best suited to a logo with an animal? Well, it depends on what you are looking for.
If you want to put your animal in the foreground and you want a strong brand image (it's easy to recognize your business by seeing the animal icon), the symbol logo could be a good option for you. For this we can look at the Mozilla Firefox logo as an example. The name of the company is not written on the logo, it is only a graphic.
Then there's the combination logo. As the name suggests, it is a combination of a graphic and a company name. This is currently one of the most used types of logos by companies. It turns out that several logos with an animal as their symbol are combination logos. For example, Dove and Red Bull companies have combined logos.
Finally, if you want to give a slightly more solemn look to your logo, you could choose to go with the badge or coat of arms. This may be an option to consider if you are looking for credibility or want to set a more serious and professional tone to your brand image. For example, Italian companies Lamborghini and Ferrari use a coat of arms logos.
What could be better than analyzing successful logos before you work on yours? In order to spark your creativity, we found you three logos with an animal as the main symbol.
When Rudolf Dassler founded his own company, he decided to use the name Puma for marketing reasons. The German entrepreneur wanted to showcase the agility, power and speed of his sports products. Since this animal represents these characteristics well, it became the main symbol of the company. This feline can be found on each of Puma's logos, regardless of the version or redesign.
Did you know that the animal on the Mozilla Firefox logo is not a fox? It is a red panda, a small mammal found in Asia. Initially, the web browser had chosen a phoenix to be the logo, but as the name was already taken, they chose another animal for their brand image. As the species is endangered, Mozilla Firefox’s choice to use this animal has raised awareness of the precarious situation of red pandas in the world.
How did a French luxury brand end up with a crocodile as a symbol? René Lacoste, one of the founders, was a brilliant and persevering French tennis player, and as a result earned the nickname "the crocodile". When he decided to start his own business, it seemed natural to use this animal as a symbol for his logo displaying it proudly on his clothes.
In conclusion, do you know which animal would be perfect to represent your business? You can also choose your favourite animal or pet. When you create your logo, remember that it must be unique. If you're looking for some inspiration, take a look at our logo ideas page.