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The History of the YouTube Logo
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The History of the YouTube Logo

Over the past 17 years, the YouTube platform has continued to diversify and win the hearts of internet users. It is one of the most popular video streaming and sharing sites. Today we will discover the history of YouTube and the design of its logo.

Where does the YouTube platform come from?

In California, in 2005, 3 former employees of the company PayPal decided to create YouTube: Steve Chen, Chad Hurley and Jawed Karim. The idea was to create a website where videos could be published without crashing the site. Mission successful. The name YouTube comes from the contraction of the word 'You', showing that it is thanks to the user that the website exists, and the word 'Tube' referring to a technology that makes it possible to read images on a screen. The first video was uploaded by one of the creators in May 2005. It took only a short time before Google became interested in it because of the success (and therefore the promising future) the platform had after it went live. In November 2006, Google bought YouTube for $1.65 billion, making it possible to search for YouTube videos on Google. Today, YouTube generates nearly $20 billion.

The creation of the YouTube logo

If you're looking for a timeless logo, YouTube is a good example. The first logo of the platform was created in 2005. The motto was minimalism for this logo. This is one of the reasons why the logo has not changed a lot since 2005. The first logo was separated into two parts, the 'You' in black beside 'Tube' in white in a red rectangle with rounded corners which resembled a television or computer screen. There was also a gradient of red at the top of the rectangle. The font resembled Alternate Gothic. As well, where was a slogan at the bottom that meant the sharing of your videos.

YouTube Logo

Slight changes in YouTube logos 

In 2011, some changes took place, mainly due to a change in the interface of the website. First, the slogan disappeared from the logo. Then the red rectangle simply became darker and matt compared to the previous version.

YouTube Logo 2011

The next change to the YouTube logo was in 2013. YouTube switched back to a lighter palette and dropped the gradient of red around the word 'Tube'.

YouTube Logo 2013

In 2015, YouTube embarked on a new overhaul, coinciding with the launch of their premium service. They wanted to be more serious and abandoned all kinds of color gradients. They also decided to align her image with that of Google, while remaining simple.

The current YouTube logo

In 2017, YouTube decided to make bigger changes to their logo. It was the 'YouTube New' font that would replace the old font. YouTube was now written entirety in black and the red rectangle was placed to the left of the brand name with the 'Play' icon inside. It was now a combination mark logo. The icon could also be used alone.

logo YouTube

It was also a Franco-American who had the idea for this new logo. He had been thinking about it following the change of the YouTube icon some time before. 

How can you be inspired by the YouTube logo when creating your logo?

So how can the YouTube logo inspire you? First, by its simplicity and minimalism. As you saw, whether in typography or colors, YouTube has remained simple. They only have their brand name with a small colorful icon, allowing them to create and develop a strong image.

If we look at the font, it is simple, sans serif in black or white, depending on the years. Finally, red is present to emphasize the passion for videos or sharing. We also advise you not mix more than 3 colors when creating your logo.

Now you know everything about the YouTube logo. If you have a YouTube channel, but you don't have a logo yet, we strongly advise you create one. You can find our tips on this subject in this article: How to create a logo for your YouTube channel. Enjoy creating!


 

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