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What a Transparent Logo is and Why You Need It

JPEG, PNG, PDF, SVG... There seems to be several different image formats on the web, and you may not know which one to use and why. Has anyone ever asked you to give them a transparent logo for a project? In case you were wondering, it is not a logo that you can see through. It is a logo with an invisible background. Today, we explain what a transparent logo is and why you need one!

What is a Transparent Format?

A transparent logo is a logo in PNG or vector format. They are easy to recognize as the background of the image is invisible unlike other formats like JPEG. Therefore, it is very easy to use a transparent logo to create various parts of your brand.

 PNG is an acronym for Portable Network Graphics and was created in 1995 to compete with the GIF format, which was operating under a royalty system. Currently, the GIF format is mostly used for images with few colors or animated images.

 When Should You Use the PNG or Vector Format?

 Use the PNG or vector format when the background of your image needs to be transparent and not white. This could be for your email signature, an icon, corporate logo or social media profile picture. As you can imagine, it is important to have a transparent logo since you will probably have to use it on different platforms. The transparent background will be very useful. You may have come across a site where the company logo or image had a white frame. This indicates that the PNG or vector format was not used. Also, it gives an impression of sloppy work.

 PNG files also don’t affect the quality of the image when they are compressed. Unlike the JPEG, this format uses loss-free compression, so it allows for a much better image quality for any image which includes illustrations, gradient or solid color. However, in general, this image quality creates a larger file size. It is therefore necessary to use one's judgment when deciding when to use PNG. We recommend using the PNG format when there is transparency, gradient colors, well-defined solid colors or text.

 We must mention that PNG files are not vector. You cannot play with the dimensions of the image as it will then be pixelated. We advise using vector formats like the SVG if you need to enlarge or shrink your logo. Vector formats are also very popular with graphic designers and printers. 

 And FreeLogoDesign In All This?

 FreeLogoDesign knows the importance of having a professional-looking brand. So, our logo editor offers a free logo of 200 x 200 pixels in PNG format. The back of your logo will be invisible, and you can then use it on your website or business card for example! Don't make the mistake of using a JPEG file with a white background for your logo if the background is a different color. You can get the vector format of your logo by choosing our high-resolution package.

 In conclusion, the next time someone asks you for your transparent logo, you'll know what they're talking about! Having your logo with an invisible background will allow you to use it on several mediums–especially on the web! And if you need to change the dimensions of your logo without losing quality, just think about using a vector format!

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