Among the well-known fashion brands featured on our blog are several European designers such as Chanel, Louis Vuitton, and Versace. However, there are also many American companies involved in luxury clothing. So let us introduce you to the Ralph Lauren logo, its origin, meaning, and how you can use it as inspiration when creating your own brand.
Before introducing the logo, we'd like to take the time to tell the story of the founder, since this very often has an influence on the brand and the visual components used by the company. Ralph Lauren was born in New York to Jewish parents who had fled Belarus. His real surname was Lifschitz, but he changed it to Lauren to embrace his American side, which would follow him throughout his life.
Whatever his job or studies, Ralph was passionate about fashion and had a soft spot for the Hollywood golden age of the 20s. He started out as a salesman in New York, then after a few years, decided to design ties. He then launched his first boutique and created his own brand under the name Polo. Initially, only ties were offered, but soon after, Ralph Lauren created a range of men's and then women's clothing.
Today, Ralph Lauren is considered one of the most influential American designers of our time. He personifies both the success of the American dream and the use of classic elements to set himself apart. His boutiques can be found in many of the world's most fashionable neighborhoods. And who hasn't seen his famous polo logo?
Like many famous designers, Ralph Lauren has made no major changes to his logo throughout his career. There are two versions: a signature logo composed solely of the brand founder's name, and a combined logo with the famous polo player icon. It is this emblem that is added to the brand's various garments and accessories.
As far as the color palette is concerned, it's pretty simple to keep the look luxurious. Although garments such as polo shirts can come in a variety of colors, the Ralph Lauren logo uses white, black, or dark blue. The whole look is minimalist and timeless.
Let's move on to the typography. Once again, it wasn't chosen at random. Ralph Lauren wanted to project an upscale look based on American tradition. Not surprisingly, he opted for a serif font. Whether for the brand name or Polo, the font used here is Fenice. All letters are capitalized for added impact.
To make a name for himself with the younger generations, Ralph Lauren did a surprising campaign with the video game Fortnite in 2022. He created a special version of his famous logo by replacing the horse with a piñata that can be found in the game. It was certainly a way to stand out, reinvent himself, and attract attention.
Have you ever wondered why the symbol used by the Ralph Lauren brand is a polo player? It's a pretty specific idea.
The reason, however, is simple. Ralph Lauren has always been impressed by American culture and tradition. Polo, on the other hand, is an equestrian sport practiced mainly by the wealthy. The polo player symbol may well represent its target clientele, but also the fact that it's high-end clothing with a sporty look. This makes it possible to marry two different worlds.
In our opinion, the Ralph Lauren symbol may be difficult to use by today's standards, as there are many details. However, as in the case of the Versace logo, the brand is very well known, so there's little chance of a major redesign unless the polo player icon is simplified.
Now, how do you get inspired by Ralph Lauren when creating your logo? This designer created a timeless brand, so here are a few things to keep in mind if you want the same for your company.
First, this American designer drew inspiration from strong elements that served as a common thread, whether for his clothes or his logo. He also knew very well who he was addressing, having defined a high-end target clientele right from the start. He also knew how to use a strong symbol that he used all over his products to make a name for himself.
Finally, there are all the components of simplicity and luxury. Whether through the color palette, the font, or the visual universe, the message is clear, which is essential for a brand that wants to make a name for itself.
In conclusion, Ralph Lauren remains one of the most important American brands in fashion. Whether through his clothes or his polo player logo, this designer has set himself apart and built his empire according to his vision and inspirations. Other important American brands include Tommy Hilfiger. Do you know the origin of his flag logo?