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How to Come Up with Your Company Name?

How did Apple come up with their name when this word is the name of a fruit? Of course, when we say Apple today, it doesn’t take long to know that it is in reference to the American technology company. The name of your business is equally important for marketing as your logo is. This is part of the foundation of your company that can help you excel. That is why it is important to take the time to find the perfect name for your business so that it can accurately represent you anywhere you go.

The Importance of a Good Name for Your Business

As mentioned, the name of your company is a part of your company’s identity. That is why you should not take naming your company lightly. You may offer an incredible service or great products, but without a name you literally don’t exist. Luckily, there are many ways to find a great name. However, there are some rules to follow to get a great one. You may also come up with a name and discover it is not available as someone else is using it. In short, you will need to do some brainstorming and some research before finding the name that will truly represent you.


5 Rules to Follow for a Great Business Name

Before you start with dictionaries or generators online, you should have an idea of what you are looking for. Your business name must meet certain criteria so that you have a chance to stand out. Important to consider when creating your business name is that it is short, simple, timeless, memorable and accurately conveys who you are.

Short

Do you know of any successful companies with names of more than 12 letters? If so, this is not the norm. Therefore, try to pick one that's short. You should not to exceed 4 syllables. Let’s say you want to use your last name, but it is very long, you could use some of the letters or consonants to create an acronym? For example, do you know the popular video game Player's Unknown Battle Grounds? After a short time, the players of this game started calling it PUBG because they found the original name too long to say!

Simple

You do not have to revolutionize your language with your business name. However, it must be both easy to say and to write. You need to keep in mind that your potential customers need to be able to write your name easily if they want to find you on the web for example. There is a fine line between being unique and incomprehensible, so know how to use the right mix. The dictionary can be a great way to search for a business name.

Timeless

You may want to use a business name related to the latest trends but remember trends come and go. You should not focus on this. You should instead pick a name that will work for you in the long run—not just a season. While your brainstorming, take the time to think about who you are, your values, and your industry. This will help you create a solid foundation when looking for your business name.

Memorable

Just like the simplicity rule, your business name should be easy to write or say so that people can remember it. If they remember your name, hopefully for positive reasons, it will be easier to buy your products and recommend you. Your name needs to become a logo of sort for your company. That logo needs to leave a good impression on your customers. Also, make sure that the name you choose is unique and does not look like any of the big companies.

Convey Meaning

Your business name should ultimately convey your business, values, industry or good reputation. While researching the best name, consider connecting elements that make up your company for an interesting name. If you work in the field of fashion, you probably will not take words related to ugliness or kitsch. We also advise you to look at the words in other languages that resemble your company name. For example, the Indian company Tata, even though they are well established, might have difficulty being taken seriously in some French-speaking regions of Canada where the term "tata" refers to a silly person.

Where Can You Find Inspiration for Your Business Name?

There are many ways to help you create a name for your business. To start, make a list of words related to your products or services. Feel free to take out your dictionary to make your list. Why not look for translations of the words on your list? Remove letters, change the order or merge certain words for example. You can also be inspired by your story, your region or even the history of your area. Several directions are possible when creating your company name. Do not hesitate to ask for help from your friends, family or even an agency, if needed.

In conclusion, we hope that all our tips in this article will help you create a business name that will meet every need and propel your projects to new heights. Before putting your name out there for everyone to see, we recommend you check with friends or family members first. Remember to choose a name that is available and that also has a domain name available for a website. This will save you a lot of hassle! Good luck in your search!


 

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