Trends are constantly changing. To adapt, several companies redesigned their logos in the past year, and most likely others will follow suit in 2020. Does your logo look outdated or is it a prisoner of a specific era? Are you looking for inspiration to create a great first logo? Let's see what the new year may hold in logo trends.
For those who don't know, every year the American company Pantone and its specialists choose the color of the year. This is quite an event in the field of fashion or design as their choice has a direct impact on the trends to follow in the coming months. The unveiling takes place in December and for the second time since 2000, Pantone has not chosen a single color for 2021, but two! Let's discover these two special shades and how you can use them in your logo.
When you create a logo, you probably want it to be seen and appreciated by as many people as possible, don't you? That's why you took the time to choose colors and fonts that represent you well. However, when creating your logo, did you think about its accessibility? Millions of people are color blind or have vision problems. So, how do you create a logo that is for everyone?
You could spend hours creating the most beautiful logo, but if it can’t be reproduced in different formats, it won’t meet all your needs. It won’t be useful the way it should be. What makes a brand strong? Several things, including the fact that the logo can be used anywhere, whether on paper documents, on the web or even on a website. Today, we are going to take the time to explain the importance of having a versatile logo and tips on how to make it one.
What do the Cardiff Bluebirds football team, the French brand Lacoste and the social media management tool Hootsuite have in common? In addition to being three important entities in their field, these three companies use an animal for their logo. Have you ever thought about using an animal as a symbol for your logo? This is definitely an option that can help you show off your corporate values!
When you create a logo, one of the most important elements is the color you choose. Since colors have meaning, this choice cannot be left to chance. If you do some research, you may find that blue is often used for many company logos and sports teams. Why would they do that? Let's take a closer look at why blue is the most used color for logos and some examples as inspiration.
After graphics and colors, fonts are often the most important element of a logo. Would the logos of Facebook, Chanel or Fedex have had the same impact if they had chosen a different style of font? It is therefore essential to find the perfect font if you want to stand out. Since there are hundreds of them, it can be difficult to make a final decision. To help you, here are the common mistakes to avoid when choosing the font of your logo.
There is so much to think about when creating your logo. You have to choose the right colors, communicate your values, figure out how to develop your brand on all mediums... As part of your research, did you think about using a signature logo? If you want to have a logo that is simple, sophisticated, and representative, this may be the type of logo that will meet your needs. Let's take a closer look at what differentiates the signature logo from other types of logos.