You could spend hours creating the most beautiful logo, but if it can’t be reproduced in different formats, it won’t meet all your needs. It won’t be useful the way it should be. What makes a brand strong? Several things, including the fact that the logo can be used anywhere, whether on paper documents, on the web or even on a website. Today, we are going to take the time to explain the importance of having a versatile logo and tips on how to make it one.
What do the Cardiff Bluebirds football team, the French brand Lacoste and the social media management tool Hootsuite have in common? In addition to being three important entities in their field, these three companies use an animal for their logo. Have you ever thought about using an animal as a symbol for your logo? This is definitely an option that can help you show off your corporate values!
When you create a logo, one of the most important elements is the color you choose. Since colors have meaning, this choice cannot be left to chance. If you do some research, you may find that blue is often used for many company logos and sports teams. Why would they do that? Let's take a closer look at why blue is the most used color for logos and some examples as inspiration.
After graphics and colors, fonts are often the most important element of a logo. Would the logos of Facebook, Chanel or Fedex have had the same impact if they had chosen a different style of font? It is therefore essential to find the perfect font if you want to stand out. Since there are hundreds of them, it can be difficult to make a final decision. To help you, here are the common mistakes to avoid when choosing the font of your logo.
There is so much to think about when creating your logo. You have to choose the right colors, communicate your values, figure out how to develop your brand on all mediums... As part of your research, did you think about using a signature logo? If you want to have a logo that is simple, sophisticated, and representative, this may be the type of logo that will meet your needs. Let's take a closer look at what differentiates the signature logo from other types of logos.
One of the most important questions to answer when creating your logo is what color it should be. First, it is suggested that you create a color palette that represents your company’s values and products. So, why not create a black and white logo? Or, at least have a version of your logo in shades of gray. Let's take a closer look at the benefits of creating a black and white logo.
In the world of design, it is increasingly important to have a strong brand image that has personality. It is therefore natural for many companies to invest large sums in the design of their brand image. To justify these large expenses, it is common for the logo to be accompanied by an explanation that is often complex and rich in meaning. This can have the effect of selling the logo better. It also allows readers (those who see the logo) to better understand it.
As brand identity markers, logos are essential visual tools to gain brand recognition and positive recall. And while most businesses know that a good brand logo is necessary for business, very few know that there are not two or three, but multiple logo styles. So which one should you choose for your startup? Which one will be most appropriate and suitable and will gain your brand the most recognition?